"Lamis is the rare combination of strategist, design thinker, human connector, and precision executor.

Lamis asks not only the important questions but the right questions, ensuring that she has a clear understanding of the client's needs, including the all-important: 'What do you want to do with this research?

She designs research based on her deep understanding of humans, research methodology, and the business outcomes needed. She connects with humans in a way that brings out the most useful information and drives clear and actionable strategy and recommendations from research.

She simplifies complex ideas into straightforward frameworks and ideas that can easily be communicated to senior leadership and 'non UX researchers/designers'.

She follows the client's lead and also pushes the client's thinking and process to ensure the best possible outcomes. Her skills are rare and highly valuable."

"Lamis is a uniquely talented strategic thinker.

During my time collaborating with her, she helped my team clarify the questions that would be most valuable in helping us move forward, and then she led high-quality qualitative research on our behalf to decisively answer those questions.

Her superpower is looking at a problem from many different angles.

Her flexibility in pivoting the focus on the research midway through data collection was essential to the direction-changing impact her work ultimately yielded for the company.

I would absolutely welcome an opportunity to collaborate with her again!"

"Finding Lamis on LinkedIn in 2019 was a beautiful blessing. Usually, when hiring freelance researchers like Lamis, I would go through word-of-mouth recommendations, so when we connected and briefed her on our first global Spotify project across Brazil, Indonesia and the US, I felt instantly at ease because she was just so cool, down to earth and super professional.

Lamis immediately took on the challenge of understanding exactly what the client wanted by asking the right questions and she also was incredibly open to adapting to the ON ROAD methodology and ways of presenting work, which was a more editorial style.

Lamis is a deep thinker, loves to learn new insights and sees challenges as opportunities for new ways of working.

She has the ability to turn complex and nuanced ideas and work into clear, actionable high-level recommendations for leadership.

I would trust Lamis 100 times over to deliver a brief and would always say yes to working with her."