Check out some recent clients I’ve partnered with...
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"Lamis is a uniquely talented strategic thinker.
During my time collaborating with her, she helped my team clarify the questions that would be most valuable in helping us move forward, and then she led high-quality qualitative research on our behalf to decisively answer those questions.
Her superpower is looking at a problem from many different angles.
Her flexibility in pivoting the focus on the research midway through data collection was essential to the direction-changing impact her work ultimately yielded for the company.
I would absolutely welcome an opportunity to collaborate with her again!"
Drew Foster, Senior Researcher, Meta
"Lamis is the rare combination of strategist, design thinker, human connector, and precision executor.
Lamis asks not only the important questions but the right questions, ensuring that she has a clear understanding of the client's needs, including the all-important: 'What do you want to do with this research?
She designs research based on her deep understanding of humans, research methodology, and the business outcomes needed. She connects with humans in a way that brings out the most useful information and drives clear and actionable strategy and recommendations from research.
She simplifies complex ideas into straightforward frameworks and ideas that can easily be communicated to senior leadership and 'non UX researchers/designers'.
She follows the client's lead and also pushes the client's thinking and process to ensure the best possible outcomes. Her skills are rare and highly valuable."
Elizabeth Walda, Sr Principal Analyst, Hasbro
[formerly Sr Staff Research Lead, Meta]
"Finding Lamis on LinkedIn in 2019 was a beautiful blessing.
Usually, when hiring freelance researchers like Lamis, I would go through word-of-mouth recommendations, so when we connected and briefed her on our first global Spotify project across Brazil, Indonesia and the US, I felt instantly at ease because she was just so cool, down to earth and super professional.
Lamis immediately took on the challenge of understanding exactly what the client wanted by asking the right questions and she also was incredibly open to adapting to the ON ROAD methodology and ways of presenting work, which was a more editorial style.
Lamis is a deep thinker, loves to learn new insights and sees challenges as opportunities for new ways of working.
She has the ability to turn complex and nuanced ideas and work into clear, actionable high-level recommendations for leadership.
I would trust Lamis 100 times over to deliver a brief and would always say yes to working with her."
Taro Shimada, Founder and Director, onro.ad
[Agency partner leading Spotify’s global research project]
Questions I've answered:
How do we drive mass adoption of emerging technologies like VR beyond early adopters?
What does "quality" really mean in modern e-commerce, and how do we measure and improve it?
How do we segment global content creators to power growth, loyalty, and platform innovation?
What motivates young people’s creative expression, and how should tech brands adapt?
How can brand messaging authentically tap into Gen Z values and drive re-engagement?
How do you design healthcare products and services that align with real-world patient behavior?
What communication strategies drive genuine mental health behavior change at scale?
How do we align sustainability messaging in digital advertising with real consumer values?
How can knowledge management systems be reimagined to drive innovation and collaboration in global NGOs?
How can research directly shape fundraising, public health, education, and social advocacy outcomes?
My work spans global and cross-sectoral projects, from Fortune 500 companies and NGOs to challenger brands and public sector bodies, with a focus on complex, high-impact research questions requiring tailored methodologies.
I integrate into agency workflows to deliver insights that drive action and strengthen agency-client relationships.
ADPList is a free global mentorship platform for designers, product managers, and developers. I mentor in UX research & design, content strategy, and service design, helping talent strengthen skills, grow confidence, and navigate career paths.
"Fantastic session with Lamis! She was able to help me reframe how I think about my goals and future steps. Her depth of knowledge and experience are evident in the way she talks about research and building a career as a woman in tech! Our conversation also opened up new possibilities I am now optimistic about pursuing. If you are looking for a mentor that can bring a mix of encouraging and challenging you, Lamis would be a great choice!
Neeraja Mathur 🇮🇳 UX and Research Lead, Lollypop Design Studio, ADPList mentee
"I highly recommend Lamis to anyone who is looking for help with their job search. She provided actionable feedback on my CV and asked thoughtful questions about my goals. She was also generous with her time, sharing various ideas and resources. She's really friendly and encouraging. Thank you, Lamis.
Saskia Garrebeek 🇩🇪 Project Manager, Testbirds, ADPList mentee
"I'm very grateful that I had the chance to chat with Lamis! I can second the feedback that she's incredibly generous with her time and has a wealth of knowledge about the UXR industry to share (both IC and lead-level experiences). She talked through the reasoning behind different methodologies without me needing to ask. She changed my mind about what "confidence" really means in the workplace (mindset shift, achieved!).
Amy S 🇺🇸 UX/UI Design Student, Springboard, ADPList mentee
"If you're looking for someone who can provide guidance or share knowledge about "UX research" and similar topics, don't hesitate to contact Lamis. She is one of the best individuals I've had the pleasure of knowing, and her dedication to mentoring is excellent. She always provides valuable insights; you can feel her commitment to the tutorials or assistance she can offer. A wonderful person and highly recommended with a 10/10 rating
Pedro Miguel Ramirez Guanipa 🇻🇪, UX Researcher, CO-UX, ADPList mentee
In 2023, I was awarded a scholarship to study Space Science and Exploration at the International Space University (ISU), the world’s only university dedicated entirely to space education. As their only student with an Arts background, I expanded my expertise across disciplines including astrophysics, molecular biology, biochemistry, psychology, engineering, and international policy, while gaining a deep understanding of space sector entrepreneurship and commercialization.
This unique training sharpened my ability to decode complex systems, bridge scientific and human-centered thinking, and tackle future-facing challenges with strategic, analytical, creative precision.
This foundation in precision, pattern recognition, and complex problem-solving shapes the way I approach research and strategy, combining analytical rigor with creative interpretation.
I organically grew a niche social media community of 14,000+ followers, developing a hands-on understanding of audience behavior, engagement strategy, and content dynamics.
This real-world perspective directly informed my leadership of a global user research project for Instagram, delivering a content creator segmentation that shaped platform strategy and secured a $1.6M initiative for the agency I partnered with.
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