"Lamis is the rare combination of strategist, design thinker, human connector, and precision executor

Lamis asks not only the important questions but the right questions, ensuring that she has a clear understanding of the client's needs, including the all-important: 'What do you want to do with this research?

She designs research based on her deep understanding of humans, research methodology, and the business outcomes needed. She connects with humans in a way that brings out the most useful information and drives clear and actionable strategy and recommendations from research. 

She simplifies complex ideas into straightforward frameworks and ideas that can easily be communicated to senior leadership and 'non UX researchers/designers'. 

She follows the client's lead and also pushes the client's thinking and process to ensure the best possible outcomes. Her skills are rare and highly valuable." 

Elizabeth Walda, Senior Staff Research Lead, Facebook Marketplace, Meta